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Top Tips and Trends: Social Media Marketing World Recap!

by | Mar 27, 2017 | Business, Facebook Live | 144 comments

TOP TIPS AND TRICKS FROM SOCIAL MEDIA MARKETING WORLD! #smmw17

Top Tips and Trends: Social Media Marketing World Recap! Holy smokes, what a week at #smmw17! I've taken the best takeaways and put them into one big ol' video  so that you can market like it's AT LEAST 2017! Things are changing and it's time to move with the cheese! As usual, I'm loving the BeLive.tv platform on this vid! Scroll below these show notes to check it out.

Big shout out's to the following Social Media Rockstars mentioned in this video – Social Media Marketing World, Social Media Examiner, Mari Smith, Her Smart Marketing, Ashley Ryan, Bruce W. Spurr, Pia Cohn Larson, Claire Winslow, Ian Anderson Gray, Phil Mershon, Amy Schmittauer, Steve Dotto, Anne Popolizio, Kelly Nobel M. Leonard Patton, Natchi Lazarus, Switcher Studio, Christopher Penn, Andy Falco-Jimenez, Roberto Blake, Chalene Johnson, Sue B. Zimmerman, and Gary Vaynerchuk.

Oooo – and extra shout out to iOgrapher who I FORGOT to mention in this video Gah!!! I can't wait to get my hands on the new goodies that are on their way! Dave B. is a video tech master!!!

Here's a quick bullet pointed list of everything I covered in this video!

(5:10) “It is time to rethink everything!” – Mari Smith

(5:52) “Internet marketing is numbers based. Social Media Marketing is heart based. You have to merge the two!” – Mari Smith

(6:02) It’s super important to have the data and the analytics but with social media you can’t just be numbers based

(6:39) “If you do something with a template today, a machine will do it without you tomorrow.” – Christopher Penn

(7:40) You have to know exactly who you are so you can weave that into templates that have worked in the past.. You can’t just use a template, tweak it

(8:13) “Alogorithms are a nightmare for marketers – There is one thing that cracks the code when it comes to Facebook specifically.. that is Facebook Live” – Michael Stelzner

(9:44) Make sure you are using Facebook Live specifically

(10:12) “There is a window when new social media platforms come on the scene for you to jump in and become an expert – the Facebook Live window is still open” – Chalene Johnson

(10:52) “When a new social media platform comes out (e.g. Facebook Live) a lot of people who have previously been experts in another platform switch to that new platform, that actually opens up space to become an expert in an older platform (e.g. Twitter)” – Michael Stelzner

(12:05) This is really great for people who want to be speakers because you can really jump in on one of these windows and master one of these platforms

(12:26) If you want to book speaking gigs or you want to be known as an authority in your space, an amazing way is to master one of these new tools even if you’re not necessarily a “Social Media Marketer”

(30:10) The other tool that is on the rise and was all the rage at Social Media Marketing World is Facebook Messenger

FACEBOOK MESSENGER TIPS AND STATS

  • You can use it as a great lead generation tool in addition to your email service provider to have another touch-point with your audience
  • It’s important to get your audience from Facebook off of Facebook and onto your email list, mailing list, etc.
  • Offer value in exchange for an email address or phone number so you don’t lose your contacts
  • There are 1 billion people who use Facebook Messenger
  • 4 million people use Facebook Messenger’s audio and video calling features each month
  • There is really no use for a logo anymore, the thing that works better than a logo is your actual face
  • Send a video in messenger and build an actual connection
  • You can make messenger really personalized and have a conversation
  • Messenger Day: you can send a picture or video to your story or “day” and it will show up on the top of everyone’s messenger and you can send it privately or to your contacts on messenger
  •  You can add instant reactions (likes, smileys, etc.) on messenger
  • There are a million ways to use messenger!
  • Bots: if someone sends you a certain message you can set it up so you can send a certain response automatically
  • You can set up a cartoon video that pops up with your voice and will respond with the correct message
  • You can take a video or post that you’ve done, select it, set it up with your mini chat bot and it will automatically send people once they reply with the corresponding key word
  • There are 30,000 bots
  • 254 GIFs per second
  • Everyone has a scannable code on Messenger – possibility of sales in the future

IT'S ALL ABOUT PROVIDING VALUE!

(Ahem… have you heard me say that before ; )  )

(27:58) If you’re providing value and using Facebook Live, it’s a way to “trick” the algorithm.

(28:06) Facebook Live is really working to be the front-runner everywhere in live video

(29:02) It’s all about having a real connection, providing mega value, then using these ‘ninja tricks’ to get it to do the automated follow up for you so you can really connect with people

(29:41) There are already live streaming in stream “click to purchase” options happening e.g. www.fb.com/FoundLive

(32:59) This is reality! Market in the world we are living in and be in the forefront of it.

(35:19) YOU MUST EXPAND BEYOND JUST SOCIAL MEDIA

(35:32) “Social Media is not just an impression builder, it is a part of the process” – Molly (@Mollstarr)

(35:40) We can’t just rely on social media, we have to have other things in place (e.g. awesome websites, email marketing, going to events, picking up the phone)

(37:13) The more value you can provide, the more that you can celebrate your biz and your clients via Facebook Live, the more connections you will make that will transfer into real life

(37:39) “Lukewarm content will never engage with anyone. Don't be lukewarm content creators.” – Brian Clark

(38:07) Find your ‘Quesadilla of Awesome’

(39:40) Check out the ‘Switcher Go’ free app and the Switcher Studios Pro App

(41:02) “When you shine light on others, the light shines on you” – Sue B. Zimmerman

Holy smokes – that was a lot!! Ha! What an awesome experience it was to be involved with SMMW this year, and to consume as much content as possible. I'm so happy to be able to share it with you. So, go put it to use! Connect with other people, be your true authentic self, be brave, step into your spotlight, be real and celebrate others.

When you shine your light on other people, the light shines back on you 🙂

 

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144 Comments

  10. Goh Wan Pin
    Goh Wan Pin on March 27, 2017 at 10:12 am

    Note me, baby! 😀 Planner! <3

    Reply
  11. Goh Wan Pin
    Goh Wan Pin on March 27, 2017 at 10:12 am

    Thank you! #greenscreenrocks <3

    Reply
  18. Katie Strader
    Katie Strader on March 27, 2017 at 10:15 am

    (I dont think I am but I want the video link since I missed most of the live one! 😉 )

    Reply
  23. Katie Strader
    Katie Strader on March 27, 2017 at 10:19 am

    Truth! No true frauds. You are amazing and we know your heart! 😉 <3

    Reply
  26. Amy M Jones
    Amy M Jones on March 27, 2017 at 10:22 am

    Yes, it’s awesome. Love the video too.

    Reply
  29. Susan Bourgeois Madden
    Susan Bourgeois Madden on March 27, 2017 at 10:23 am

    I am watching this from work….so talk softly so I don’t get into trouble. LOL

    Reply
  31. Amy M Jones
    Amy M Jones on March 27, 2017 at 10:26 am

    Automated response based on keywords?

    Reply
  33. Karla Silver
    Karla Silver on March 27, 2017 at 10:26 am

    I’ve been talking to Frank Kern for a week in Messenger. Really. Not really.

    Reply
  34. Jean Lee-Niroumand
    Jean Lee-Niroumand on March 27, 2017 at 10:26 am

    Messaged you! Have all these things existed before and we didn’t know about??

    Reply
  35. Michael Moreno
    Michael Moreno on March 27, 2017 at 10:26 am

    My wife and I have both been exploring all these messenger features for both our brands

    Reply
  37. Susan Bourgeois Madden
    Susan Bourgeois Madden on March 27, 2017 at 10:28 am

    I need you to end this LIVE and create this training…..LIKE NOW!! OMG so excited

    Reply
  44. Susan Bourgeois Madden
    Susan Bourgeois Madden on March 27, 2017 at 10:32 am

    I have to quit my job so I can just follow you where ever you go… #stalker. hahahaha

    Reply
  46. Joy Orji
    Joy Orji on March 27, 2017 at 10:32 am

    I would like the Masterclass

    Reply
  55. Laura Rudacille
    Laura Rudacille on March 27, 2017 at 10:37 am

    I’d rather learn ahead…instead of forever catching up! FAST FORWARD

    Reply
  57. Jean Lee-Niroumand
    Jean Lee-Niroumand on March 27, 2017 at 10:37 am

    Oh god I so wanted to go to Jennifer’s but it was either ur program or her. Yours won

    Reply
  60. Pia Cohn Larson
    Pia Cohn Larson on March 27, 2017 at 10:40 am

    YES!! Because your face is your new logo and brand

    Reply
  61. Kendra Lea
    Kendra Lea on March 27, 2017 at 10:41 am

    Did a video like that thought no one would really watch tons of likes on it. It definitely got their attention!

    Reply
  63. Michael Moreno
    Michael Moreno on March 27, 2017 at 10:43 am

    Awesome! I’ve been teaching people how to do that using Free Open Broadcaster Software!

    Reply
  67. Kendra Lea
    Kendra Lea on March 27, 2017 at 10:45 am

    We need postables on fb make it happen molly if anyone can you can!

    Reply
  69. Karla Silver
    Karla Silver on March 27, 2017 at 10:46 am

    OMG… “throwing credit cards at your face!”

    Reply
  71. Amy Cara
    Amy Cara on March 27, 2017 at 10:51 am

    You are awesome Molly!

    Reply
  76. Katie Strader
    Katie Strader on March 27, 2017 at 12:59 pm

    I cant find the Be Livers (?) (liver??? lol) Group -could you add me too PLEEEASE 😀

    Reply
  89. Michael Moreno
    Michael Moreno on March 27, 2017 at 8:00 pm

    I would love to be added to the Be Live group!

    Reply
  91. Fiona Brown
    Fiona Brown on March 27, 2017 at 8:11 pm

    Planner please & note me ❤❤

    Reply
  98. Elisa James
    Elisa James on March 27, 2017 at 11:57 pm

    please add me to be livers.. and note me baby thank you xxx

    Reply
  99. Maria Grasso
    Maria Grasso on March 28, 2017 at 4:49 am

    Molly, can you send me a copy of your notes, the planner, and whatever else you have from your take aways? I missed your live, so I watched the replay. Thank you!

    Reply
  103. Tanya Hogan
    Tanya Hogan on March 30, 2017 at 1:49 am

    Note me please, I love your video’s xx

    Reply
  106. Jean Lee-Niroumand
    Jean Lee-Niroumand on May 7, 2017 at 4:13 pm

    Molly how often does your sister do a text campaign… i find the group texts so annoying and if if I get a coupon for certain things that i’ve used before, i usually just delete it. so what does she do to engage the people right away? what’s her tag line?

    Reply

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