3 Keys To Tracking Traffic

What are the 3 key to tracking traffic that every successful business owner needs so that they can focus your efforts and make more sales? You may be currently finding yourself put in loads of time, energy, and maybe even mooooolah in order to get your products and services out into the world.

Do you ever find yourself wondering which efforts are actually working? Sometimes it can feel like we are throwing spaghetti at the wall, but it doesn't need to feel that way! There are ways to TRACK YOUR TRAFFIC so you can know exactly what is working.

My good friend Chris Mercer of recently shared the 3 keys to tracking traffic!

First, it can seem really overwhelming, and I have to tell you, the first time I heard Chris speak I almost jumped on stage to give him a high five because he makes tracking traffic so easy!

3 Keys To Tracking Traffic

Use the Q.I.A. Method

Q.I.A.stands for question, information and answer. You never want to go into Google Analytics unarmed. You want to know what the question is that you want to get an answer to. Next, you need to know what information is needed in order to get those answers. Finally, you need to know what actions you're going to take based on those answers.

Know What Numbers To Track

You can't track numbers if you don't know exactly what to track. There are two numbers you want to make sure you're tracking.
There's only two numbers! It may be the results of the thing that you're trying to achieve. Alternately, it may be how they're actually getting to that point. So the two numbers to track are the results or how you're achieving those results.

Set ACE Goals

ACE goals stands for awareness, complete and engagement. First, you need to have a goal that begins as soon as somebody is aware of the thing you want them to do. Next is complete. Complete is when they actually have completed the thing you want them to do. For example, when they became a lead or when they became a sale. Finally, there is engagement along the way, so you know exactly when they started the process, when they started moving forward and they finally finished it.

Chris and I talked about how there's a completion in the process. The process gets handed off to another to something that is a next step. For example, if someone fills out a form, then becomes a lead, the lead triggers an email. Then, the next ACE goal would start for the email campaign.

The Magic of the UTM

There is a great tracking traffic tool called a UTM. It technically stands for urgent tracking module, but, the important piece is that you can actually use these UTM parameters, called UTM source and UTM medium, to track very specific things. It can be used to track where the traffic is coming from. For instance, you can go on your Google Analytics, and it will not only tell you that they came from Facebook, but that they came from your Facebook fan page, an ad, or maybe some other group you running.

It's time to take action with tracking traffic. It comes down to one thing, one new idea, or one way of looking at something a little bit differently. One new thing you didn't even know it was a thing, that you can take action on. Don't worry about holding onto everything. Don't write down everything and then try to do it all at once. Pick one thing, practice that, then you come back, re-watch this, practice something else. That's how you build your skills.

Want to join us for a challenge that Chris Mercer is doing where you'll be able to learn how to put together your own source media report? You will be able to Discover How To Use Google Analytics to Grow Your Business and Improve Your Marketing! Join the challenge at

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This Post Has 70 Comments

  1. #action pick one new idea don’t get overwhelmed

  2. The rewatch is where I live LOL #nancynugget rewatch

  3. Action – join the challenge next week

  4. Action: Figure out what a UTM is.

  5. Laura Sura says:

    #Action – already signed up for the challenge

  6. Laura Sura says:

    I also would like the link to his full course please 😀

  7. I have a bitly for my website * need to update or mask it to go somewhere else

  8. #action get Molly’s team to work this our for me

  9. Simon Bee says:

    Q: How do you filter out traffic bots?

  10. Janeen Mary says:

    This is great info ! Thanks so much guys I will have to continue watching on the replay. Gotta go. Just joined the challenge see you next week Mercer, Chris.

  11. Laura Sura says:

    AHHHHH CHRIS – I need your course and you in my life. I NEED to set up goals for myself and my clients to PROVE my worth visually to them. HELP!!!!!! <#

  12. Marc Brooks says:

    how do we join the challenge i’m late lol

  13. No focus Mahoney for you then lol

  14. Laura Sura says:

    #nugget we go WAY back hahahaha like a month ago?

  15. #boom the repurpose tip YouTube and LinkedIn Gold

  16. Laura Sura says:

    #nugget want more information – say INFO

  17. Laura Sura says:

    #nugget set up goals, stay in action, play with it and don’t be afraid to try it out.

  18. Julie Nemitz says:

    #nugget 30 second recap and re-purpose on social and YT.

  19. Laura Sura says:

    #nugget WIN what I need

  20. W.I.N. = What I Need #nugget

  21. Marc Brooks says:

    Affordable monthly passes are huge

  22. Laura Sura says:

    #nugget MERCER rocks at fun acronyms and marketing

  23. #nugget win * what I need

  24. Laura Sura says:

    #nugget Molly says SHOW UP YO

  25. #action recap what you shared to audience

  26. Marc Brooks says:

    Boom that would make a Killer intro

  27. #Nugget – You gotta be Trackin the Happenin

  28. Marc Brooks says:

    #nugget use recap as intro.

  29. #action use Qia method

  30. #action track results or how you’re achieving

  31. Omg summary time and I lost sound!! Mind you it is 4am here in Oz

  32. #Nugget ACE Awareness, Complete, Engagement as goals

  33. #action set your ace goals

  34. #nugget utm- you can use the parameters to track where the traffics come from

  35. #nugget have fun when doing youre videos – laugh and have fun

  36. What was the brussel sprouts story?

  37. #nugget just take action

  38. Marc Brooks says:

    Yes brussell sprouts was INSNE

  39. Brian Baccus says:

    #nugget brussel sprouts, lol

  40. Lia Dunlap says:

    Uggh! Google Analytics makes my brain hurt.

  41. Lia Dunlap says:

    #nugget – Question – what do I want to know, I – What information will I need, Action – what action will I take based on the answers.

  42. Can I swap out the 14 day free-trial I set up late last night for this 30 day trial?

  43. #nugget go into google analytics with a question in mind. But I don’t know enough to know what questions I should ask or actions I should take as a result.

  44. Q: Can I swap out my 14 day free trial with your 30 day offer? I just set it up late last night.

  45. #Nugget 1. Track results of funnel that is the result number. Leads, sales, traffic. 2. How am I achieving the result, that is, what is the structure of the funnel.

  46. #Nugget ACE GOALS. AWARENESS how many saw the form? Did They COMPLETE the process. Ex. Did they complete the form? Why didn’t they complete the form. ENGAGEMENT? Did they do what you wanted them to do?

  47. Nancy Becher says:

    @nugget google anallytics are so important

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