Facing Fears
Hidden Gem to Household Name
It can be really hard to grow your business when no one knows who you are. I remember when I first started using live video, and getting traction I was so grateful for the results I was getting, but knew there was a bigger field I could be playing in.
I wanted to be on bigger stages, both in person and online. There is one person who helped me to start landing those opportunities. My dear friend and publicity go-to, Selena Soo. She and her team have helped me to step onto in-person and online stages from Traffic and Conversion to Forbes.
Selena is a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers. She herself has been featured in magazines and websites like Forbes, Fast Company, Inc., Business Insider, Entrepreneur, Success, and The Huffington Post. She has has been a guest on podcasts like Entrepreneur On Fire, Smart Passive Income, and Mixergy.
Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way. She has the clear steps that will allow you to step on to bigger stages as well! Below is a recap of her steps to help you facing the fear that can come from taking that leap onto those stages to go from Hidden Gem to Household Name. To hear her entire interview make sure to watch the video above!
Hidden Gem to Household Name with Selena Soo
If someone has got an incredible product or service, and they really feel like by putting their work and what they'reoffering out there, it's gonna help people improve the quality of their lives, it sucks when you're in this best kept secret. To say, “I've got a handful of clients. I have like you know, some customers,” but you know there are thousands, tens of thousands or millions of people, that could benefit from what you have to offer, if they just knew you existed.
That's why Selena loves to help people get publicity. Think about it this way, if you could help 10,000 people and have those 10,000 inspire just 100 people each. That's 1,000,000 people! People connect to other peoples experiences and stories. Publicity and getting your message out there IS important. Between media, influencers, and other platforms there are so many ways you can share your message. If you are fearful to jump to the next level, don't be. Take these steps and go from Hidden Gem to Household Name.
Number One- You are your own worst critic.
We can over analyze our performance and think that we are not good enough. But honestly, the things that we're focused on are things that people usually are not paying attention to. Really focus on our message and what you're looking to share with them.
Number two-you can't compare yourself to other people.
You know, if you're getting started on your publicity journey and you're comparing yourself to someone who has 3 years, 10 years or 20 years experience, isn't fair to you. Also, it's important to understand that a lot of people that are further along, have been getting coaching and help and support to actually be at that level.
Number Three- Do the work!
The only way to get that support is to do the work. You can this vision of where you want to be but to bridge that gap, and make it a reality, you have to actually take some actions of micro-steps and then perfect action, in order to improve and get to where you want to be.
Number Four- Service
Last but not least, it's all about service. We're not getting publicity because we're looking to brag or be like, “Hey, everyone, look at me!” There's actually a particular message and idea, something that we're looking to share with people to improve the quality of their lives. So, instead of asking, “Am I good enough?” Or, “did I screw up?” Ask, “did I show up and really serve people?” If the answer is, “yes” and you continue to serve people with your stories, your ideas, your knowledge, your advice, then you are doing a fantastic job.
It's all about taking action and making an impact! Share your stories, and don't be afraid to take it to the next level, to that bigger stage. Make sure you aren't a hidden Gem that could be a household name!
Want more Molly?
YES! Set me up with a coaching appointment
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#nugget every single video ask…did I show up full? did I serve? did I give fully?
#nugget work it!
#nugget Show up!
#nugget SHOW UP & Keep showing UP
Hard to not compare yourself
#3 is crucial – you gotta do the work in order to get the results! #nugget
I know that feeling so well!
It is really easy to get knocked off.
So easy to spiral
#nugget It’s not just me who does the self-doubt cycle. Thank god
Those pesky mind gremlins can sneak in at any level…
I did that whole #selfdoubt thing, and got so freaked out that I stayed off video for MONTHS
I am LOVING THIS
#nugget upon NUGGETS so GOOD!
I love it when I actually remember my value and double down on my awesome!
Share the TickTock please!
Town square with a sandwich sign?
BAHAHAHAHA. Thank you <3
haha… I was just going to tell my beloved that he has to build me a sandwich sign!!!! hahahahahaha
Drew has an awesome TikTok!
I just had to sneak away and follow Drew on TikTok
BAHAHAHA thank you!
Drew Boudreau #truestory. Lol
#nugget Love all the nuggets!
#nugget say yes to press
#Selena
Love this!!! Inspiration is the way the go!
#VisibilityBegetsMoreVisibility!
#MakeTheMostofEveryOpporunity
#nugget Get disability & work it
#NeedleMovingActitivitiesToFindOpportunities
#nugget visibility begets more visibility
#Nugget all you need is Impact [ sing that to the Beatles song : All you need is love ]
#TargetedVisibility trumps #ConfusedVisibility! #KnowThePlatform
#nugget LOL visabilty! Gotta love autocorrect
#NoComparison!
#DoDaWork #TakeSomeAction #ImperfectActionisStillAction!!!
#nugget gotta do the work!
#nugget Do the Work.
#DidIShowUpAndServePeopleToday?
#nugget focus on the positive and stay active
I love all of this! Service is key!
#ImpactingWithSelena Wonderfulness…
#nugget Be positive
#nugget If I showed up and gave my all, served with my whole heart, then nothing else matters. (physical, filler words, lack of eye contact )
ANTICI–
Yes and podcasts
THANK YOU MOLLY I am THRILLED about winning the RING LIGHT. for my #nugget Thank YOU Blessings!
I will be emailing you my info. HAPPY HAPPY JOY JOY. 😀 <3
Hurray! You are very welcome! 🙂
#nugget. Fear is excitement without the breath!!
The checklist is SO GOOD! This is a good reminder to get back out to the publicity circuit!
Thanks Molly and Selena!
Yay Patricia Dilley!!!
SALENA
Selena
#replay..Hi Selena, Hi Molly
#Replay I’m new to both of you
#boldgoldnugget
#Nugget Struggling people don’t need more information, they need inspiration
#replay Love this so much!
Hi Selena! #replay
Hi Selena
Hi Selena!
Delens
Selena.
Influencers are the new media!
Selena hello
Publicity I think can put you in front of the world
# nugget do it scared
Hi selena…
All in
No Tic Tock here-
Selena!
Love you molly !!
Sprinkle this amongst your community …. love it
Sprinkling
Hi Selena and Molly!!
Hi Selena, I would love to get your show notes, please!
How do you keep the reflection of your light source off of your glasses???
#nugget Selena Soo we have been tracking our company publicity on our website for visitors to review. Keep being awesome.
Hi Molly and Selena!
Thanks for making a positive difference!
Selena Soo, hello fellow @Toastmasters International member! I love testing and practicing my content. I’m a member of Wordspinners in Chattanooga. I love helping people and why I went into the executive suite business vs. just real estate.
#nugget influencers
#nugget All in
#nugget Show up!! Yes
#nugget Drew for Tik Tok
#nugget inspiration and not just information
#nugget instant credibility with publicity
Hi Selena!! Hi Molly!