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Get Out of Pivot Paralysis and Move your Biz Forward

by | Apr 8, 2020 | Business, Content Planning, Coronavirus, Facebook Live, Video Marketing | 51 comments

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Get Out of Pivot Paralysis and Move your Biz Forward

PIVOT, PIVOT, PIVOT! Everyone's talking about it… but what if you find yourself in “PIVOT PARALYSIS.” You know, when you are stuck because you don't know which way to Pivot? Or… when you do pivot and hit a dead end? I’ve been thinking about this with all of the recent talk about “pivoting” in business. This may be a shocker… but for most people, I actually don’t think a pivot is the right move AND… most people that I’ve seen… are stuck in PIVOT PARALYSIS.

Think about it. If you are looking to pivot right now… Are you turning and jumping into action? Or, are you stuck trying to decide which way to turn… so you don’t end up tangled up in a pretzel?

What if there was a way to keep selling without needing to pivot your offer? Many of our clients have been able to show up, serve, and make substantial sales over the past 2 weeks. In making these sales they are providing massive value and setting groundwork for being stable and ready to go when we reach out “new normal.”And, they didn't “Pivot” in the way you think they might have.

I’ve looked at the common traits between our clients who have made the biggest impact, provided the greatest value, and generated the most in sales. There are keys that stand out LOUD AND CLEAR.

It might just change the way you think about “Pivoting.” Want to know what they are?

Before we move on, I want you to think about the next steps as a RESET! Maybe you answered some of these questions before leaping into your business, but when was that a year ago two years, MORE?! Take this time to RESET, make sure you have done all of these steps, do them NOW if you haven't in the past. If you take the time and do this work it's going increase your inner knowing and allow you to dive deeper into what your business is all about, and it will  help you feel amazingly solid for how to move forward in your business during this crazy time!

Alright, here we go…

 

Step #1

Who are YOU?

Seriously who are you as a HUMAN? If you have never done our exercise the Quesadilla of Awesome, DO IT! You can google it and it will help you find out who you are, so you can enjoy your business and attract people you want to work with. Check out how to create your Quesadilla of Awesome HERE

Step #2 

Who is your Client?

Who are your serving? Write down 3 people you think you should be serving, move forward with the next steps with them in mind. Call them on the phone, talk to humans.

Step #3

Know Your Clients Problems

Not the problems that YOUR product or shrive can solve but their actual problems. This could change your messaging, or change how you show up, or even change your product? It may help you realize a whole new service that you can provide.

Step #4

Know your Solutions

Take a look at each problem and follow the next steps to do the “Solution Matrix” ( Check out our

  1. Can I solve this?
  2. Would I like to solve this?
  3. Will people actually pay me to solve this?
  4. Will this be a quick process?

Once you go through this Matrix, you will notice that there will only be a few things that will show up as ways  that you will want to solve the problems, via a product that you want to offer. This will also give you ideas for your content, and maybe even offer YOU new solutions for what to offer. That list of problems may not even be something you want to solve but perhaps it's a partnership!

Step #5

Show up

 

GO LIVE! Find ways to create content that you can use over various platforms and repurpose over and over again. Show up consistently, be there for your people. 

Step #6

Build Your Community

Pull off social platforms and move to another form of communication, not only to connect in multiple ways but in case something happens to these social platforms. Send them to another membership platform somewhere else, an email list, call them.

Step #7

Make offers

Offers do not have to feel icky or seem to be taking advantage of anyone. As long as you are coming from a place of service, you can always graciously provide the opportunity to offer more support. Show up and provide free value and then offer support for them in the next step. Loads of free stuff is great, but if people are serious about getting their business off the ground and sustaining they need coaching, support, extra eyes and encouragement.

 

A reset like this could make all the difference, so take these steps and get out of pivot paralysis and move your biz forward!

 

I am so happy to support you and if YOU want more support, check out the links below!

Live Video Masterclass: www.LiveVideoMasterclass.com
Book a Call for more support: www.ThePreparedPerformer.com/biz-call

51 Comments

  1. Carmela Schiano
    Carmela Schiano on April 8, 2020 at 10:59 am

    #nugett Patner up build up ur community TAKE THEM INTO OTHER PLATFORMS

    Reply
  2. Chana Valencia
    Chana Valencia on April 8, 2020 at 10:59 am

    #nugget 1. know who you are
    2. Know your client (list 3)
    3. Know their problems (may not have anything to do with your product)
    4. Solution matrix
    5. Show up
    6. Build your community
    7. Make offers!

    Reply
  5. Kassandra Keeton
    Kassandra Keeton on April 8, 2020 at 11:00 am

    #nugget people are looking for you. If you give them the opportunity to work with you, it’s on them to make the decision

    Reply
  7. Kassandra Keeton
    Kassandra Keeton on April 8, 2020 at 11:01 am

    #nugget just make offers – don’t have to be pushy

    Reply
  16. Apostle Tamar McIver
    Apostle Tamar McIver on April 8, 2020 at 11:03 am

    Sorry I missed you. Working. Thought I was going to get in but wasn’t. I’ll catch the replay

    Reply
  19. Cyndilu Miller
    Cyndilu Miller on April 8, 2020 at 11:27 am

    Oh my yes. PIVOT…….. paralysis is not here for me. Lol. But yes. It takes a shift sometimes.

    Reply
  27. Colleen Brooks
    Colleen Brooks on April 8, 2020 at 1:49 pm

    LOVED seeing your face today! Thanks for the inspiration!

    Reply
  32. Nicole BZ
    Nicole BZ on April 8, 2020 at 4:19 pm

    I’m doing a live about this next week

    Reply
  33. Nicole BZ
    Nicole BZ on April 8, 2020 at 4:20 pm

    Oh my god I called everyone I’ve worked with and 2/3 didn’t answer their phones because it wasn’t “scheduled”

    Reply
  34. Nicole BZ
    Nicole BZ on April 8, 2020 at 4:24 pm

    I coach small businesses. They had to fire their workforce, yes .. watch children, work from home, apply for all this funding and freak out, all work disappeared etc

    Reply

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