From 0 to 1.8 MILLION real likes and over real 100k Followers in 3 months? I wouldn’t believe it if I didn’t see happen with my own eyes.
Would you to like to know how YOU can do it? Andrew Carlson has legit blown my mind with his POWERFUL results on TikTok.Now, I know you are probably thinking… Isn’t that for kids? This won’t work in my space, but I have to say, “NOPE. You are wrong.” I Don’t say that often but I am convinced you can make this happen in almost any niche.

Andrew is offering mindset tips and motivation on his channel ShiftIntoActionNow and it’s REAL GOOD. This has lead to publications in magazines, interviews, clients and more!


Who is Andrew Carlson?

Andrew Carlson is a coach specializing in productivity panic, technology overwhelm, and creative burnout. He helps monetize influence and expand your brand and credibility through developing strong systems. After having to put his career on halt for medical reasons (10 different heart surgeries to be exact) over a three-year period, he began learning about NLP. Neuro-linguistic programming (NLP) is a psychological approach that involves analyzing strategies used by successful individuals and applying them to reach a personal goal. It relates thoughts, language, and patterns of behavior learned through experience to specific outcomes. 

Eventually his journey to learning about NLP led him to being a coach. He had known he wanted to be a business coach, but he didn’t have his niche and messaging down. When TikTok emerged he thought it would be a great platform, but after doing a couple videos he really didn’t like it. After trying it himself and not being sold,  he helped a friend create videos on TikTok (she had a decent following on Instagram and YouTube), and within just a couple months, she went from 0 to 300k followers, and now she is at over 800k followers. This past February (2020), he decided to take really try and take Tik Tok seriously because let’s be honest, he wanted THAT kind of influence.

Since then, due to his consistency and growing following on TikTok, Andrew got an eight-page magazine spread in an international magazine where he was featured with other actors, he booked three high-ticket clients and has been a guest on a growing number of different podcast episodes.

Interested in THAT kind of response? Do you want to be of MORE service to people and spread your message? Then keep reading because we are going to share with you Andrews tips and tricks and the 5 steps to grow your TikTok channel to 100,000 followers!


Fears Around TikTok

1. “It’s just for Kids”

There are plenty of objections around TikTok, like, “It’s just for kids” or “I don’t want to do those silly dances.” But the only dancing Andrew does is tap dancing, lol, so he does not dance on the platform, nor does he want or feel the need to. It is hard for everyone to see the influence a platform like TikTok can have, when people see that “everyone” goes viral over doing silly stuff. The reality is that you are only seeing around 5% of the content that is being produced, because yes, that’s what the kids want. 

2. “There are so many Trolls”

When you go into the Social media world, you have to go in with the understanding that there will always be trolls, no matter the platform. You have to deal with them in the best way possible, and not let them stop your message and path to service. 

3. “So, if I don’t HAVE to dance, what content do I put out?”

It’s true that not many “businesspeople” are on TikTok, but that gives you the opportunity to refine your messaging, using the platform’s audience as a test. Once you feel solid, you begin to share that content.  In February, Andrew didn’t know exactly what kind of videos he wanted to make, but he knew that he was going to stay consistent and refine his messaging as he went, which he did. Once you reach popularity and influence on TikTok, you can drive that influence and get them to purchase anything. Starting is simply a way to build the community first, and then you move to achieving actual results. You can also get ideas on content that converts here that will help you grow your TikTok Channel!

5 steps to grow your Base to 100,000 TikTok followers or More!

You may be asking about how to use TikTok for marketing… Or what type of TikTok marketing strategy should you use to increase your TikTok followers? Here are the steps:


Step 1: Understand Your Niche and focus on it


The first step is to understand your niche, or really, the niche within the niche. To clarify, a niche is what your audience – your TikTok follower base – is going to be able to know every single time that you’re talking about? So, as an example, you don’t just talk about general mental health, what is it specifically about mental health? A niche should preferably be 1-3 laser focused topics that the audience you are trying to serve, really wants to know about.

For Andrew, someone who does business coaching, he focuses on confidence and mindset. Then when he talks about confidence, he talks about showing up, and when he talks about mindset, he talks about mindset hacks and tricks.

When you first log into TikTok as a brand-new user, the “For You” page is the main feed, like a News Feed on Facebook, where TikTok shows you content that it thinks you’ll enjoy. Until you begin to follow others, this page can be the most terrifying page on the face of the planet. There’s dancing and flip cups and a lot that is clearly not designed for business. In order to use TikTok for business and allow your channel to grow, you have to train the TikTok algorithm because it is not that smart. Your goal is to train it so it can figure out which content should be put in front of you and where your content should be put. This is why only following people in your niche is key. It’s like how on Facebook, your business page can follow other business pages. This will help you show up in front of the right people, placing you in that category and causing your TikTok followers to increase

Step 1a- Expert to Influencer 

If you go to Andrew’s profile, you will see most of his videos have at least tens of thousands of views. You have to keep refining your feed so that once you blow up, you’re somebody. You have to shift from “expert” to “influencer,” which can be a difficult mindset shift. Andrew realized he went from expert to influencer when he woke up with 40,000 TikTok followers, and he did this by putting a few things in place and his intoxicating energy. His followers sometimes even watch his videos without sound because just watching him is captivating. You have to remember that you are doing this for an audience and you need them to care about the information you are delivering. If you expect that no one is going to care, it will show and then really no one will care!

Once you reach a certain TikTok follower volume and become “Famous” or “Go Viral,” it can be scary. Of course you WANT it, you want to be able to reach that many people with your knowledge, and to have the opportunity to help EVEN MORE people, but there is now a responsibility to show up for your audience when you have that kind of influence. That can be terrifying.

Some people want your information and some are ready to troll you hard core. You have to have the right systems and mindset in place in order to handle it properly. This is why so many people either get a big head or just suddenly stop out of being so overwhelmed. It is so important to remember, the expectation that other people have of you does not have to be shared by you. Take time off if you need it. Show up and deliver content when you can. Be consistent when you can.


Step 2: Find your Style

Andrew’s presentational style is the all-over-the-place, he is giving tips, playing mind games etc. but his visual style is very clean and simple. It is also consistent. He films in the same place, and creates the same visual for his followers. This helps his TikTok followers or base of followers anywhere, regardless of the medium, to know what to expect but to also catch their attention when they are scrolling.

So find your true style – let it reflect you, your preference, and above all, your skillset. What are you good at? Are you good at creating good sets? Then by all means, do it. Employ your creativity and have the fanciest, most flamboyant sets you can create, but don’t mistake that for content. Sure, it may draw in the crowds and grab eyeballs at first. However, at the end of the day, don’t forget to give your Tiktok followers the valuable content they’re looking for, pertaining to your niche. It is what will keep them coming back!

Still others may not have a personable way of interacting but instead they may have a matter-of-fact way of presenting information. That may work too. In that case, you’ll attract people who’re watching your videos because of the authentic information presented as it is – without any bells and whistles. Audiences will love you for getting to the point – it helps save their time and you stay true to your style – surely a win-win for everyone! So you see how finding your style and staying true to it by maintaining it throughout is important – it tells the audience or your TikTok followers what to expect from your videos.


Step 3: Getting Their Attention

In this fast paced world we live in, where the next best thing is truly the next thing you scroll to, you have 1-2 seconds to capture someone’s attention. It’s like a headline of an article. What will pull them in to keep their attention? You have to figure out what works for the audience you want to engage. This goes back to the niche that we talked about, remember? You must be focused on YOUR niche, creating content that gets THOSE people to pay attention. Here are a couple tips from Andrew’s TikTok Coach ( Yes, he has a TikTok Coach!) 

1. Have a jump cut every three seconds. (This is due to people’s attention spans being so small.) A jump cut is literally jumping from frame to frame. Nothing fancy like fade in or out. 

  2. Go to your profile and see if your video catches your own attention. If it doesn’t catch your attention, it won’t catch others’ attention either.


Step 4: Consistency- this is a BIG one


You know how we feel about consistency and SHOWING UP at The Prepared Performer. Andrew did three videos a day for the first 30 days. Then he went down to two videos a day, which was manageable. He was smart about his time management, and created a system and schedule that he could maintain. Consistency is our mantra here, but even I have struggled with this, especially when it comes to TikTok. So if you are going to do this, flippin’ commit!

In online business, people seem to think they can build it for a passive income and not have to do anything. They think that dollars will just magically fly into their face. It just doesn’t happen that way. You have to show up and give people content, BUT don’t forget to take a step back and be smart about it. Use the resources of the platform, TikTok itself is almost like a content creation tool, that you can also use to stay active on other platforms. Similar to how we use live video. We can create SO MUCH other content from ONE video. Check out why repurposing is rad here!

Consistency Is hard…

We get it and it is even harder when you start to take things personally because people have the expectation that every video will blow up, and when they don’t they quit or become disengaged and their consistent content begins to falter. So try this tip: Look at everything logically. If you study the numbers, you will see if something works or if it doesn’t. It’s not personal. Just focus on putting out good, helpful content out there, and everything you want will come. Maybe only ONE of your videos so far has had the response you want. But what did that one viral video do? Did it have a good conversion rate? Were the likes equivalent to the views? One of my videos that went viral were me at Target talking about how my favorite things were found in the kids section – now that has nothing to do with my business. I love that it got 20,000 views, but will it turn into business results? Probably not. What it did show me though, was that people like PEOPLE, and I was not surprised when I heard about Andrew’s success because I knew that he consistently showed up as his authentic self whether EVERY video blew up or not.

But Molly I am so busy- how do I film 3 videos a Day?!

You don’t have to take up your entire day filming ONE video; Andrew certainly doesn’t have that time. He takes an hour to make his TikTok content for the whole week! 

Batching Content Steps in TikTok app

  • Film your video.
  • Once you’re done filming and editing it, click a button that says “Next.” (This is where you will put the description.)
  • There is a button called “Drafts” on the left, and “Publish” on the right. Click “Drafts.” and it lives in there until you are ready to post it.
  • On your profile, click the icon to see all your videos. On the top left-hand side, it will say “Drafts” that only you can see. Click it, and you can see all of them to post.
  • Once you click a video, it will say, “Add a description.”
  • If you’re not done editing it, click “Back” to go to the editing page. And if you still aren’t ready to publish, once again, click “Next,” and then click “Drafts.”


Step 5: Have a consistent CTA (Call to Action)


This is Andrew’s real secret. After every single video, he stays consistent with ending his videos by saying, “If you want more tips, click on the ‘Follow’ button.” Then he points to the Follow button. He also does something called a “series,” with multiple videos. From a psychological standpoint, you are keeping a spinning plate open. They are checking your profile over and over to look for the next part. And he will wait days or weeks to post part two, posting other videos in between, keeping his viewers excited with anticipation.

Tips from Andrew
  • Andrew scripts every video out on his Notes app on his iPhone. 
  • He memorizes single sentences at a time, and then after each sentence is where he would have the jump cut.
  • Follow a system. Practice it. (If you need help with a system, contact Andrew!)
  • The longest video Andrew will make is 40 seconds. The average watch time on Andrew’s videos is 20-23 seconds, so he aims for that time per video. Take notes on your viewers. 
  • You can’t use BIGVU (a transcription app) on TikTok because you want to film in TikTok’s app as much as possible. To use BIGVU, you have to film there.


We certainly hope these steps have helped you understand how to Grow your TikTok Channel to 100k Followers! There are so many platforms out there for us to use to make a difference if we take the time to learn them, stick with them and then use them to OUR advantage! Don’t forget to follow Andrew on his website and on TikTok, Facebook and  LinkedIn ! 

Finally Andrew would like to share an additional resource with you; Belief Co. Belief Co is all NLP, all the time. It’s all the certifications you need and implementing mind set strategies to create a better future, including, Reiki, hypnotherapy, and more are tools that they teach over there. You are not given a user manual to understand how the mind works in life, but Belief Co provides that user manual.

You can get more help from our camera confidence experts and social media growth strategists by signing up for our Camera Confidence course or get a business consultation today!

Additional Resources:

Want more Molly?