“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.

Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

People don’t buy WHAT you do, they buy WHY you do it.”
– Simon Sinek

By now… most entrepreneurs and live streamers are aware of this concept. The idea that you need a strong WHY to really build a community and build traction.

I definitely have a strong why… BUT I also had a big realization last year that allowed her business to hit a higher level of success.

What if…

What if focusing on you WHY is actually causing you to loose clients?

What is focusing on your WHY is confusing people and pushing them away?

What if it's not about YOUR WHY, what if it's about YOUR CLIENTS WHY.

I am going to dig into this shift on her next show.

If you have been feeling like you can't get the traction that you so desire in your business… you can't build momentum that will bring in the true growth you've been looking for.

This could be the key to unlocking it all.

There are people who need you.

What you if you accidentally pushing them away?


How to find your “why?”

Make sure you have a product or service that solves a problem FIRST.

Then get clear on your values… what really matters.
THEN start to define your why…
3 Types of “why.”

1. Financial – what do you want to do with the money you make? Often times people will focus on this and it can be hard to get your community to really connect with it because it's all about what YOU want.

2. Time – What do you want to do with your FREE TIME. Is your business allowing you more time?? If it could what would you do with it?

3. Global – How do you want to make a difference in the world. This is the most important because it's the opportunity to really bring your community together and make a difference.


Your GLOBAL why is the most important… make sure you it helps you to connect with those that you serve, something they will rally behind, something they can they proudly wear and share?

Your WHY should make you cry.

If you don't have that yet… don't force it! Keep listening! Keep connecting! It will come!

AND. The best way to share it – is with FACEBOOK LIVE!

If you want to be able to Go Live with more Confidence… knowing the best set, lighting, how to speak effectively so you move your community into ACTION – join our upcoming 5 Day FbLive Video Challenge: Go Live with Confidence!