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Top Take Aways from #SMMW20 & #SMWATX

If you are using social media, digital marketing, the “interwebs” for your business, for your mission, for your impact that you're making on the world, you've got to watch this video! I just returned from Speaking at Social Media Marketing World and Social Media Week Austin and I've got a whole slew of tips for you that I picked up, so that you can feel like you were “in the room where it happens.” Here are my Top Take Aways from #SMMW20 & #SMWATX

BEFORE THE EVENT

 

CONNECT WITH PEOPLE BEFORE YOU GO!

The first thing that I learned is before you go to the event, (we did this for the first time and it worked so well). You want to connect with people before you go. I made sure to do that through LinkedIn!

Just pull up the list of the speakers, send them a little message letting them know that you're going to be at that event and connect with them. This ended up being something that I totally forgot we had done and I sat down and started talking to Dan Harmon of the Harmon brothers and we went to connect on LinkedIn after chatting for a bit and I was like, Oh my gosh, we're already connected. Did you add me? Did I add you?  This helps you to make deeper connections when you're in the room. Also, make sure you have the local connect turned on, so when you're in the room you can look and see who else is in the room with you!

Next I will share all the awesome tips I learned while sitting and watching my friends speak!

FACEBOOK FUNNELS

So, the incredible Chris Mercer, spoke about Facebook funnelsI cannot believe I had not heard of this. What is a funnel? Well, a funnel shows where people are coming from; from content, to messenger, to a landing page! Are they converting? And it shows exactly how many people are making it through your funnel! You can set up your funnel in the backside of your FB business manager. Which is so awesome, based on the pixels that you're setting up. There are a few things you will need to have set up, but we already did, so I just went through on my phone and I was able to do the whole thing while he was speaking. It was pretty dang awesome.

HUMANS

There's one word that every single speaker spoke about, I mean ALMOST EVERY ONE, and the word was human

When you are creating content, you are connecting with humans. So connect with them. Okay. Don't get so caught up in all of the stuff that you're doing and forget about connecting with actual human beings. I know it can be scary, but do it. And if you need help, we have lots of stuff to help you to be able to do that.

 

VIDEO and REPURPOSING

Video was another huge thing everyone spoke about. Michael Stelzner had an amazing opening keynote that set up my session perfectly. His whole keynote was about the fact that if you are not using video in your business, your business is going to die. So get on the dang camera and start using video. You can start with stories. You don't have to start by doing a full  video like this.  Get started though, like yesterday, okay. And then repurpose. You may know that we have an awesome repurposing system. Get more info on that HERE 

Kim Garst had an incredible session about repurposing. Once you take the leap and do a video,  you can then go back and you can start doing all these things: Putting it on YouTube, Facebook group, creating gifs, an Instagram story, blog posts, turn it into an IGTV video, ALL THAT! Kim shared some really awesome tools for this, one of the coolest things that she said that she does is she does re-purposing for her guests. So when she has a guest on, she takes the transcript and she pulls out quotes from her guest and turns it into a little graphic that they can use on their socials. So good. Right? What an awesome way to give back to your community.

 

GAINING PREEMINENCE

What does that even mean, right?!  Well, preeminence happens when you are one of the first to show up to use this specific tool to use a specific platform. This can be scary, I know being an early adopter is something thats touch. I mean, what if you put all this energy into a new platform and it doesn't work? I've heard Gary V say many times that there are some things that he did decide to put energy into that didn't work, but you're learning so much when you're setting that up. Example: TikTok, Even if you don't actually, move all of your content to TikTok if you focus on learning how to do so, you are learning why it works and understanding the mindset of the people on that platform. It can only benefit you! 

 

Those are my top take aways from #SMMW20 & #SMWATX  I can not say enough about the awesomeness of these events. Social Media Marketing Week 2020 was put on by Social Media Examiner and #Social Media Week Austin, TX was hosted by the amazing Claire Winslow. (Claire is another good friend of mine who owns Best Practice Media.) Soooo many members of the GLAM fam were there as well, which was really, really fun. I have to shout out to my girl Rachel Peterson, she had 800 people RSVP to her talk at Social Media Marketing World! That is Cockoo! It's because she made the choice and she decided to show up and get started. It doesn't happen if you sit around and wait, you've got to get started.

If YOU are looking for more support,  we would love to support you to show up, to go live and monetize in our GLAM program. So reach out to us HERE for more info on our incredible GLAM program,  and I will reach out to you as an actual human!

 

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This Post Has 88 Comments

  1. Sue Sturos says:

    I have to get my daughter in here to learn too.

  2. LOL Another account I have (TikTok) that I’m still not using!!!

  3. Sue Sturos says:

    #nugget space wherever you go for us

  4. Judy Fritz says:

    New word of the day: pre·em·i·nence
    /prēˈemənəns/
    noun
    the fact of surpassing all others; superiority.

  5. Marcia Riner says:

    In The Room Show Notes

  6. I don’t know which events to go to because I don’t want to attend an “AD fest”. I want to go where real meat will be shared. Is T&C content rich?

  7. Sue Sturos says:

    I am so in trouble, only name familiar is Rusell Bronson.

  8. Can I get info on that event?

  9. Sue Sturos says:

    I actually like that you cannot do ads. I left one group as every single love has turned to an ad fest. He had great content but I bought too much I don’t use.

  10. Hmm the video seems to be skipping.

  11. Sue Sturos says:

    That’s how I love it, I go buy from those who I connect with and it will serve me to serve others.

  12. Anywhere Molly Mahoney speaks is a value packed event 🙂

  13. Judy Fritz says:

    Vaughn Fahie!!!! <3

  14. Sue Sturos says:

    #nugget do the lives and don’t over think it

  15. You are fantastic Molly!!

  16. #nugget Get Started now. Don’t wait.

  17. #nuggets Training Conferences that don’t’ have a bunch of “personal advertising”

  18. Sue Sturos says:

    #nugget connect on LinkedIn in a room, with those who you are at an event

  19. #nugget prepare for an event by sending LinkedIn connect request ahead of the event

  20. Sue Sturos says:

    #nugget Facebook funnel for backend – who is coming from where

  21. #nugget Use Facebook Funnels in background.

  22. #nugget Facebook incorporated funneling!!! I could use this!!! I have the pixel installed!!

  23. #nugget Connect with HUMANS

  24. #nugget be a human not a salesy weirdo

  25. #nugget Use VIDEO or business will die.

  26. Sue Sturos says:

    #nugget – video – do it or your biz will die + repurpose the material

  27. #nugget it’s not too late to get started

  28. Lela Bryan says:

    #nugget use map to millions

  29. Judy Fritz says:

    #nugget Facebook Funnels – what?? Had no idea

  30. Sue Sturos says:

    #nugget – take comments and repurpose

  31. #nugget Establish PREEMINENCE by being first. Be an early adopter.

  32. #nugget get on that tiktok

  33. #nugget Get on the new social media outlet ASAP

  34. Sue Sturos says:

    #nugget use tic toc and get going

  35. THANK YOU!!!!!!!!!!!!!!!!! <3

  36. Judy Fritz says:

    #nugget Molly Mahoney rocks! <3

  37. Sue Sturos says:

    Wow!! Thank you for the ring light, Molly!

  38. Kimeiko Rae says:

    The room #hamilton!!!!

  39. Kimeiko Rae says:

    In the room where it happened! The room where it happened!

  40. Dawna Brown says:

    nugget 30% off – molly

  41. Kimeiko Rae says:

    Mollybot! Bruh…did I win the selfie light contest today? I looked at the previous comments and didn’t see anyone else answer the musical trivia question……

  42. Kimeiko Rae says:

    Oh…. Human. Interesting

  43. #nugget – video connects with humans

  44. LinkedIn is a tool to use more for sure.

  45. Kimeiko Rae says:

    #nugget when attending a live event, reach out to the speakers before hand

  46. Kimeiko Rae says:

    #replay #nugget there is a legit hormonal response that has humans genetically predisposed to fearing making a fool of ourselves when being watched on “film”!

    (I.e. oh! I’m not the only one!?! )

  47. Kenna Fowler says:

    #replay, yes I’m on LinkedIn

  48. Kenna Fowler says:

    Yes more on FB Funnels

  49. Kenna Fowler says:

    Working on using video.

  50. [On the Replay] YES, I use and train many on LinkedIn…love it!

  51. Yay, I have an Alexa Flash Briefing, too!

  52. Celia Young says:

    In the room – Omni Presence!!!

  53. Celia Young says:

    #nugget – Omni Presence

  54. Yes! I’m curious about hearing more about your big week!

  55. Linked in and YT in CamFa,!!!!! Awesomeness! I’m aiming at LinkedIn and YT as well.

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