If you are using social media, digital marketing, the “interwebs” for your business, for your mission, for your impact that you're making on the world, you've got to watch this video! I just returned from Speaking at Social Media Marketing World and Social Media Week Austin and I've got a whole slew of tips for you that I picked up, so that you can feel like you were “in the room where it happens.” Here are my Top Take Aways from #SMMW20 & #SMWATX
BEFORE THE EVENT
CONNECT WITH PEOPLE BEFORE YOU GO!
The first thing that I learned is before you go to the event, (we did this for the first time and it worked so well). You want to connect with people before you go. I made sure to do that through LinkedIn!
Just pull up the list of the speakers, send them a little message letting them know that you're going to be at that event and connect with them. This ended up being something that I totally forgot we had done and I sat down and started talking to Dan Harmon of the Harmon brothers and we went to connect on LinkedIn after chatting for a bit and I was like, Oh my gosh, we're already connected. Did you add me? Did I add you? This helps you to make deeper connections when you're in the room. Also, make sure you have the local connect turned on, so when you're in the room you can look and see who else is in the room with you!
Next I will share all the awesome tips I learned while sitting and watching my friends speak!
FACEBOOK FUNNELS
So, the incredible Chris Mercer, spoke about Facebook funnels. I cannot believe I had not heard of this. What is a funnel? Well, a funnel shows where people are coming from; from content, to messenger, to a landing page! Are they converting? And it shows exactly how many people are making it through your funnel! You can set up your funnel in the backside of your FB business manager. Which is so awesome, based on the pixels that you're setting up. There are a few things you will need to have set up, but we already did, so I just went through on my phone and I was able to do the whole thing while he was speaking. It was pretty dang awesome.
HUMANS
There's one word that every single speaker spoke about, I mean ALMOST EVERY ONE, and the word was human.
When you are creating content, you are connecting with humans. So connect with them. Okay. Don't get so caught up in all of the stuff that you're doing and forget about connecting with actual human beings. I know it can be scary, but do it. And if you need help, we have lots of stuff to help you to be able to do that.
VIDEO and REPURPOSING
Video was another huge thing everyone spoke about. Michael Stelzner had an amazing opening keynote that set up my session perfectly. His whole keynote was about the fact that if you are not using video in your business, your business is going to die. So get on the dang camera and start using video. You can start with stories. You don't have to start by doing a full video like this. Get started though, like yesterday, okay. And then repurpose. You may know that we have an awesome repurposing system. Get more info on that HERE
Kim Garst had an incredible session about repurposing. Once you take the leap and do a video, you can then go back and you can start doing all these things: Putting it on YouTube, Facebook group, creating gifs, an Instagram story, blog posts, turn it into an IGTV video, ALL THAT! Kim shared some really awesome tools for this, one of the coolest things that she said that she does is she does re-purposing for her guests. So when she has a guest on, she takes the transcript and she pulls out quotes from her guest and turns it into a little graphic that they can use on their socials. So good. Right? What an awesome way to give back to your community.
GAINING PREEMINENCE
What does that even mean, right?! Well, preeminence happens when you are one of the first to show up to use this specific tool to use a specific platform. This can be scary, I know being an early adopter is something thats touch. I mean, what if you put all this energy into a new platform and it doesn't work? I've heard Gary V say many times that there are some things that he did decide to put energy into that didn't work, but you're learning so much when you're setting that up. Example: TikTok, Even if you don't actually, move all of your content to TikTok if you focus on learning how to do so, you are learning why it works and understanding the mindset of the people on that platform. It can only benefit you!
Those are my top take aways from #SMMW20 & #SMWATX I can not say enough about the awesomeness of these events. Social Media Marketing Week 2020 was put on by Social Media Examiner and #Social Media Week Austin, TX was hosted by the amazing Claire Winslow. (Claire is another good friend of mine who owns Best Practice Media.) Soooo many members of the GLAM fam were there as well, which was really, really fun. I have to shout out to my girl Rachel Peterson, she had 800 people RSVP to her talk at Social Media Marketing World! That is Cockoo! It's because she made the choice and she decided to show up and get started. It doesn't happen if you sit around and wait, you've got to get started.
If YOU are looking for more support, we would love to support you to show up, to go live and monetize in our GLAM program. So reach out to us HERE for more info on our incredible GLAM program, and I will reach out to you as an actual human!
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#nugget. Tiktok
I have to get my daughter in here to learn too.
Your live feed froze
#nugget get on The Tok. Lol
#nugget just start
LOL Another account I have (TikTok) that I’m still not using!!!
#nugget space wherever you go for us
New word of the day: pre·em·i·nence
/prēˈemənəns/
noun
the fact of surpassing all others; superiority.
What’s I g tv?
In The Room Show Notes
I don’t know which events to go to because I don’t want to attend an “AD fest”. I want to go where real meat will be shared. Is T&C content rich?
I am so in trouble, only name familiar is Rusell Bronson.
Me, too, doll – don’t feel like the Lone Ranger!
Chellie Campbell whew! I was like…who are they all.
Can I get info on that event?
T & C
T&C
I actually like that you cannot do ads. I left one group as every single love has turned to an ad fest. He had great content but I bought too much I don’t use.
Hmm the video seems to be skipping.
So excited for you!
That’s how I love it, I go buy from those who I connect with and it will serve me to serve others.
Anywhere Molly Mahoney speaks is a value packed event 🙂
Vaughn Fahie!!!! <3
#showup
#nugget do the lives and don’t over think it
You are fantastic Molly!!
#nugget Get Started now. Don’t wait.
#nugget show up
#nuggets Training Conferences that don’t’ have a bunch of “personal advertising”
Need show notes
#nugget connect
#nugget connect on LinkedIn in a room, with those who you are at an event
#nugget prepare for an event by sending LinkedIn connect request ahead of the event
#nugget Facebook funnel for backend – who is coming from where
#nugget Use Facebook Funnels in background.
#nugget Facebook incorporated funneling!!! I could use this!!! I have the pixel installed!!
#nugget humans
#nugget Connect with HUMANS
#nugget be a human not a salesy weirdo
#nugget Use VIDEO or business will die.
#nugget – video – do it or your biz will die + repurpose the material
#nugget it’s not too late to get started
#nugget use map to millions
#nugget Facebook Funnels – what?? Had no idea
#nugget – take comments and repurpose
#nugget Establish PREEMINENCE by being first. Be an early adopter.
#nugget get on that tiktok
#nugget Get on the new social media outlet ASAP
#nugget use tic toc and get going
THANK YOU!!!!!!!!!!!!!!!!! <3
#nugget Molly Mahoney rocks! <3
Woot! Congrats Sue!!
Wow!! Thank you for the ring light, Molly!
in the room
I love Molly’s tips today!
The room #hamilton!!!!
In the room where it happened! The room where it happened!
MOLLYBOT!
nugget – mollybot
nugget 30% off – molly
Mollybot! Bruh…did I win the selfie light contest today? I looked at the previous comments and didn’t see anyone else answer the musical trivia question……
#nugget 30% off Molly
On it. Never use
Connection?
Oh…. Human. Interesting
#nugget – video connects with humans
LinkedIn is a tool to use more for sure.
#nugget when attending a live event, reach out to the speakers before hand
#replay #nugget there is a legit hormonal response that has humans genetically predisposed to fearing making a fool of ourselves when being watched on “film”!
(I.e. oh! I’m not the only one!?! )
#replay, yes I’m on LinkedIn
Yes more on FB Funnels
Working on using video.
[On the Replay] YES, I use and train many on LinkedIn…love it!
Yay, I have an Alexa Flash Briefing, too!
In the room – Omni Presence!!!
#nugget – Omni Presence
tnc
Intheroom
Jane Slack-Smith
facebook funnels
Yes! I’m curious about hearing more about your big week!
Linked in and YT in CamFa,!!!!! Awesomeness! I’m aiming at LinkedIn and YT as well.
yay #camfam
molly bot
love me some YouTube
sort of but not much
hooray! Excited for what’s to come
I’m definitely interested in speaking!
#nugget – connect beforehand
funnels plesae!
#nugget – facebook funnel
congrats on your 7 figure year!
I use video!
how do we get show notes?
I don’t do as MUCH video as I could due to time
I’ve been doing lives on my profile and then reposting to my page … I’ve had mixed reviews about this process
so when you say repurpose for your guests, do you mean that you take pieces of it and tag them in it or something?